Introduction to the ROX ADAMAS SUV
The ROX ADAMAS SUV, introduced on October 21, 2025, in Abu Dhabi, represents a significant leap in the luxury electric vehicle (EV) segment. Manufactured by ROX Motor, a Shanghai-based automaker founded in 2023, the ADAMAS is the brand’s flagship model, combining cutting-edge technology, opulent design, and sustainable performance.
Global Launch and Pricing
The global debut of the ROX ADAMAS took place at the Emirates Palace in Abu Dhabi, marking the brand’s first international launch event. In the UAE, the ADAMAS is available in two variants:
- Base Variant: AED 285,000
- VIP Variant: AED 295,000
These variants cater to different preferences, with the Base offering a 7-seat configuration and the VIP featuring 6 captain’s chairs for enhanced comfort.
Performance and Specifications
The ROX ADAMAS is engineered for both power and efficiency:
- Powertrain: Dual-motor all-wheel drive
- Total Output: 469 hp
- Torque: 740 Nm
- Acceleration (0–100 km/h): 5.5 seconds
- Top Speed: 190 km/h (electronically limited)
- Battery Capacity: 56.01 kWh
- Fuel Tank Capacity: 70 L
- Combined Range: 1,226 km
- Electric Range: 235 km
The vehicle is equipped with a 56.01 kWh battery and a 70-liter fuel tank, offering a combined range of 1,226 km, including 235 km on electric power alone. Charging from 0–100% on AC power takes approximately 8.8 hours using a 7 kW charger.
Interior and Comfort
Step inside the ADAMAS, and you’re enveloped in luxury:
- Seating: Nappa leather with seat ventilation and massage functions
- Headliner: Microfiber suede
- Climate Control: Automatic 3-zone air conditioning with a high-power A/C compressor exclusive to the Middle East
- Air Quality: PM2.5 cabin air filter
- Ambient Lighting: 256-color options
- Storage: 346 L with all seats up; 1,191 L with third-row seats folded; 2,175 L with both second and third rows folded
The cabin is designed to provide a serene and comfortable environment, whether you’re navigating city streets or embarking on long journeys.
Technology and Infotainment
The ADAMAS is at the forefront of automotive technology:
- Infotainment System: 15.7-inch 3K center touchscreen powered by Qualcomm Snapdragon 8155
- Instrument Cluster: 12.3-inch multi-function display
- Rear Entertainment: 15.7-inch 3K touchscreen
- Audio System: 14-speaker 7.1 channel surround sound
- Connectivity: Apple CarPlay and Android Carlink
These features ensure that every drive is both entertaining and connected.
Safety and Durability
Safety is paramount in the ADAMAS:
- Construction: High-strength steel body-in-white
- Roof Crush Resistance: 159,730 N, the highest in C-IASI tests as of September 2025
- Power Generation: 10 kW on-site power generation capability
- Vehicle-to-Load (V2L): Dual 2.2 kW outputs, delivering a total of 4.4 kW of power
These features underscore ROX Motor’s commitment to safety and reliability.
Availability
Currently, the ROX ADAMAS is available in select markets, including the UAE. While global availability is expanding, specific launch dates for other regions have not been confirmed.
Expert Insights
Industry experts have lauded the ROX ADAMAS for its harmonious blend of luxury and performance. Its elegant design, coupled with advanced technology and robust performance metrics, positions it as a formidable contender in the luxury SUV segment. The vehicle’s emphasis on comfort and safety further enhances its appeal to discerning customers seeking a premium driving experience.
🛒 Purchase Options
You can check showrooms close to you and for more details you can check the Official website given below
Final Thoughts
The ROX ADAMAS SUV stands as a testament to ROX Motor’s vision of combining luxury, performance, and sustainability. With its impressive specifications and attention to detail, it offers a compelling choice for those seeking an elite driving experience. As the brand expands its global footprint, the ADAMAS is poised to make a significant impact in the luxury automotive market.
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Disclaimer: The information provided is based on publicly available sources and is subject to change. Please refer to the official ROX Motor website for the most accurate and up-to-date information.
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