Redefining Intelligent Luxury in the Middle East EV Market
At IAA Mobility 2025 in Munich, AITO — the premium electric vehicle brand under SERES Group — officially revealed its global product lineup for the Middle East. The launch featured three headline models: the flagship AITO 9, the versatile AITO 7, and the sporty AITO 5.
This strategic debut marks a major milestone in AITO’s globalization roadmap. With a proven sales record of more than 770,000 units in China, the brand is now targeting GCC countries such as the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman. Each model has been rigorously tested for extreme desert heat, sand resistance, and long-distance driving to meet the needs of Middle Eastern customers.
AITO 9: The Flagship of Intelligent SUVs
The AITO 9 luxury SUV is the brand’s crown jewel. Built on the advanced MF platform with super range-extender technology, it offers a driving range of up to 1,239 km in select configurations. Features include:
- Adaptive air suspension for smooth handling on highways and desert terrains.
- 40+ advanced safety technologies, from collision avoidance to intelligent lane assist.
- Huawei-powered intelligent cockpit with multilingual support (Arabic, English, Chinese).
- Luxury interiors with premium materials and AI-driven infotainment.
The AITO 9 directly rivals premium SUVs like the BMW iX, Mercedes EQS SUV, and Li Auto L9, offering a blend of luxury, extended range, and intelligent features.
AITO 7: A Perfect Balance of Luxury and Versatility
Positioned as a mid/full-size SUV, the AITO 7 (also known as M7 in some regions) is engineered for families and business users alike. Buyers can choose between 5-seat and 6-seat layouts, both offering generous interior space and cutting-edge comfort.
Highlights include:
- Range extender and BEV versions, achieving up to 1,220 km combined driving range.
- Premium hybrid powertrain for both city commuting and long-distance highway cruising.
- Advanced safety suite with autonomous driving assistance.
- Intuitive smart cockpit with voice-controlled navigation, entertainment, and climate systems.
For Middle Eastern buyers, the AITO 7 price in UAE is expected to start around AED 210,000 (USD 57,200), making it one of the most affordable luxury electric SUVs in its class.
AITO 5: Sporty, Smart, and Stylish
The AITO 5 (M5) is designed for customers who value sporty performance and futuristic styling without compromising comfort.
Key features:
- Lightweight alloy body with aerodynamic design.
- 0–100 km/h in just 4 seconds in top trims.
- Dynamic suspension system for agile handling.
- Futuristic cockpit with a panoramic smart display.
The AITO 5 price in Middle East markets is projected between AED 150,000 – 200,000, making it a strong competitor against models like the Tesla Model Y and BYD Song Plus.
Estimated AITO Pricing Across Middle Eastern Countries
| Country | AITO 9 Price (est.) | AITO 7 Price (est.) | AITO 5 Price (est.) |
|---|---|---|---|
| UAE (Dubai, Abu Dhabi) | AED 290,000 – 425,000 | AED 210,000 – 260,000 | AED 150,000 – 200,000 |
| Saudi Arabia | SAR 300,000 – 440,000 | SAR 220,000 – 270,000 | SAR 160,000 – 210,000 |
| Qatar | QAR 300,000 – 430,000 | QAR 210,000 – 260,000 | QAR 150,000 – 200,000 |
| Kuwait | KWD 24,000 – 34,000 | KWD 17,500 – 22,000 | KWD 12,500 – 16,500 |
| Bahrain | BHD 30,000 – 44,000 | BHD 22,000 – 28,000 | BHD 15,000 – 20,000 |
| Oman | OMR 31,000 – 44,000 | OMR 22,500 – 28,500 | OMR 15,500 – 20,500 |
| Egypt | EGP 3.2M – 4.7M | EGP 2.3M – 2.9M | EGP 1.6M – 2.2M |
Note: Prices are estimated and subject to import duties, VAT, and dealer markups. Final official prices will be announced by authorized AITO distributors.
Why AITO’s Middle East Launch Matters
- Localized engineering: Cooling systems, suspension, and sealing were optimized for desert heat and dust.
- Technology leadership: Huawei’s HarmonyOS cockpit and advanced driver-assistance set new benchmarks.
- Competitive positioning: With longer ranges than Tesla and more affordable pricing than European luxury EVs, AITO targets a unique space in the luxury EV segment.
- Future roadmap: AITO aims to establish service centers and charging partnerships across the GCC, ensuring reliable after-sales support.
Final Thoughts
The launch of the AITO 9, AITO 7, and AITO 5 in the Middle East is more than a product introduction — it’s a statement that the region is ready for a new era of luxury intelligent EVs. With extended ranges, futuristic cockpits, and competitive pricing, AITO is positioning itself as a top contender in the luxury SUV and crossover market.
Whether you are searching for a long-range family SUV, a luxury flagship electric vehicle, or a sporty smart crossover, AITO’s new lineup offers a compelling alternative to Tesla, BMW, and Mercedes in the Middle East.
Disclaimer
This article is compiled from publicly available information and industry reports. Prices are estimates based on Chinese launch data, FOB export costs, and regional tax/duty structures. Official MSRPs will be confirmed by local AITO distributors.
Sources from w we gat d information – “AITO SERES Group expansion into Middle East 2025” “AITO 9 SUV launch in Middle East full details” “AITO 7 features specifications and price Middle East” “AITO 5 electric car Middle East availability and review” “SERES Group AITO brand expansion strategy 2025” “AITO 9 AITO 7 AITO 5 Middle East launch event” “AITO electric vehicles Middle East market entry” “AITO 9 luxury EV specs price and performance” “AITO 7 smart SUV review for Middle East buyers” “AITO 5 affordable EV features and global pricing” “AITO SERES Group Middle East EV market growth” “AITO 9 AITO 7 AITO 5 comparison and buyer’s guide” “AITO electric cars availability and dealerships Middle East” “SERES AITO EVs Middle East clean mobility revolution” “AITO 9 7 5 launch highlights specs and pricing”
