Lehar Footwears Ltd., one of India’s fastest-growing non-leather footwear manufacturers, has officially launched its much-anticipated sports and athleisure brand RANNR. The brand made its debut on September 6, 2025, with an impressive line-up of over 250 SKUs, signaling the company’s ambitious expansion into the performance footwear category.
RANNR: Designed for Everyday Athletes and Style Seekers
RANNR is positioned as a value-driven sports and athleisure brand crafted for individuals who want stylish, comfortable, and performance-ready shoes without paying a premium price. The collection spans:
- Running Shoes for Daily Fitness – Lightweight soles, cushioned midsoles, and breathable uppers for comfort during jogging and running.
- Gym & Training Shoes – Stability-focused footwear built for workouts and strength training.
- Lifestyle Sneakers – Athleisure-inspired designs for casual wear that seamlessly blend fashion with function.
- Kids’ Active Shoes – Durable and comfortable options for children, ideal for school and outdoor activities.
With 250+ styles at launch, RANNR gives buyers across men, women, and kids categories multiple choices in colors, sizes, and price ranges.
A Strategic Leap for Lehar Footwears
Founded in 1994 and based in Jaipur, Lehar has long been recognized for producing affordable slippers, school shoes, and everyday non-leather footwear. With RANNR, the company is taking a bold step into the fast-growing Indian athleisure market, which is witnessing double-digit growth thanks to rising health awareness, urban lifestyle shifts, and increasing demand for fashionable sneakers.
Lehar’s manufacturing strength—capable of producing crore-pairs of footwear annually—gives RANNR the scalability to meet mass-market demand. The company already exports to 20+ countries, including the UAE, Saudi Arabia, Nigeria, France, Kenya, Myanmar, and other regions, which positions RANNR as a potential global value sports footwear brand.
Pricing and Market Positioning
Although Lehar has not disclosed official RANNR prices at launch, the brand is expected to follow the company’s value-to-mid-market pricing strategy. Based on Lehar’s existing product portfolio and retail presence on Amazon and Flipkart:
- India: Estimated range ₹599 – ₹2,499 (budget-friendly to mid-market).
- International Markets (estimated retail equivalents):
- United States: $8 – $35
- United Kingdom: £6 – £30
- Middle East (UAE, Saudi): AED 35 – AED 140
These prices make RANNR highly competitive against established domestic players like Campus, Sparx (Relaxo), Action, and Bata’s budget sports lines, while offering an affordable alternative to premium global brands.
Why RANNR Stands Out
- Wide Product Range: 250+ SKUs ensure variety in style and price points.
- Affordable Performance: Designed for comfort, durability, and everyday wear without premium costs.
- Strong Distribution Network: Lehar’s retail presence across India and export reach in over 20 countries.
- Mass-Market Appeal: Perfectly positioned for Tier-2 and Tier-3 cities w demand for affordable sports shoes is rising rapidly.
The Road Ahead for RANNR
The launch of RANNR represents more than just a product expansion—it’s Lehar’s move to capture a share of India’s $10+ billion sports and athleisure market. For RANNR to become a household name, Lehar will need to:
- Strengthen digital presence through e-commerce listings, influencer marketing, and online campaigns.
- Highlight comfort and performance credentials with verified product testing.
- Engage in regional promotions, including partnerships with schools, gyms, and sports events.
- Explore global growth opportunities in export-friendly markets like the Middle East, Africa, and Southeast Asia.
Final Thoughts
Lehar Footwears’ RANNR launch signals a powerful shift in India’s footwear landscape. By blending affordability, comfort, and contemporary design, RANNR has the potential to disrupt the value-athleisure category and reach millions of customers across India and abroad. With its deep-rooted manufacturing expertise and strong distribution channels, Lehar is well-positioned to make RANNR a go-to brand for everyday athletes, fitness enthusiasts, and style-conscious consumers alike.
Disclaimer
This article is based on information collected from company announcements, press coverage, and marketplace data. Prices mentioned are estimates derived from existing Lehar product ranges and international retail equivalents. Official RANNR prices and specifications may vary at the time of retail availability.
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