Launch Announcement
On September 9, 2025, Glossier expanded its iconic makeup line with the launch of Cloud Paint Plush Blush, a revolutionary powder blush designed to blend effortlessly while delivering a soft-matte finish. This release marks a new milestone in Glossier’s journey, combining the brand’s signature minimalist approach with advanced beauty technology.
About Cloud Paint Plush Blush
The Cloud Paint Plush Blush introduces a pillow-like “memory cloud” texture, which starts as a creamy putty and transforms into a lightweight, ultra-blendable powder on the skin. The formula is hydrating, buildable, and long-wearing, ensuring vibrant, natural-looking color that lasts all day.
Key Features:
- Blendable Texture: Cream-to-powder innovation for smooth application
- Long-Lasting Wear: Up to 8 hours, resistant to water, sweat, and transfer
- Skin-Friendly Ingredients: Infused with clover flower extract, powdered ceramides, and glycerides for hydration and comfort
- Versatile Shades: 10 shades including Puff, Beam, Soar, Storm (classic favorites), and new shades Billow, Bloom, Burst, Gale, Float, Plume
The shades are inspired by romantic Manhattan sunsets, making the blush ideal for every skin tone and undertone. This ensures that whether your style is natural or dramatic, Cloud Paint Plush Blush delivers a soft, radiant flush.
Application Tips & Complementary Tools
While the plush formula can be applied with fingers for a natural finish, Glossier recommends the Plush Brush Duo for precise, seamless blending. The brand also offers complementary products:
- Skylight Liquid Highlighter – Prism and other radiant shades for a luminous glow
- Makeup Duos:
- Blush Duo: Cloud Paint Plush + original Cloud Paint
- Pillowy Soft Duo: Plush Blush + Ultralip
- Radiant Flush Duo: Skylight + Cloud Paint
- Radiant Complexion Duo: Skylight + Stretch Fluid Foundation
These duos provide curated solutions for achieving a professional, Instagram-worthy makeup look.
International Pricing Guide
| Product | Price (USD) | Price (GBP) | Price (INR) |
|---|---|---|---|
| Cloud Paint Plush Blush | $26 | £26 | ₹2,400 |
| Plush Brush Duo | $51 | £51 | ₹4,700 |
| Skylight Liquid Highlighter | $24 | £24 | ₹2,200 |
| Blush Duo | $40 | £40 | ₹3,700 |
| Pillowy Soft Duo | $38 | £38 | ₹3,500 |
| Radiant Flush Duo | $38 | £38 | ₹3,500 |
| Radiant Complexion Duo | $46 | £46 | ₹4,300 |
Note: Prices are approximate and may vary depending on region, local taxes, and shipping fees.
Glossier History & Brand Legacy
Founded in 2014 by Emily Weiss, Glossier has redefined beauty with a direct-to-consumer model, combining skincare benefits with makeup innovation. The original Cloud Paint blush, released in 2017, became a cult favorite for its creamy, blendable texture and natural finish.
The launch of Cloud Paint Plush Blush 2025 demonstrates Glossier’s continued commitment to beauty innovation, offering a powder blush experience that maintains hydration, enhances radiance, and suits modern lifestyles.
Disclaimer
The information provided is based on publicly available sources for informational purposes only. Prices, availability, and shades may vary. For accurate details, visit Glossier’s official website or authorized retailers.
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