Blog

Sr Manager, Product Management

Hybrid | Sunnyvale, CA | No H1B

Are you a dynamic marketing professional with a passion for launching early-stage customer and seller facing products? Do you excel at storytelling, content development, and find excitement in crafting product value propositions that resonates with millions of customers and sellers. Join us as a Senior Manager, Product Marketing in the rapidly growing multi-billion $ Seller Fulfilled Marketplace business team and take lead in shaping how we position and market our products and drive adoption. Be part of a forward-thinking, startup culture that’s backed by one of the world’s leading retailer.

We are launching multiple 0 to 1 products and need a seasoned Marketing Leader who can roll up their sleeves and work across multiple teams including Product, Business, Sales, Tech, User Experience, Legal, and Seller Growth teams to build a cohesive Go to Market plans as well as build seller facing content which could be used to strategically position our products in the marketplace. As the Senior Manager, Product Marketing, you will conduct market and competitive landscaping, define target segments and personas, craft unique value propositions and drive integrated product marketing campaigns as well as be a thought leader who helps define the next suite of Products and capabilities to meet sellers and customer needs. This role will start as an Individual contributor but may build a team in future.

You will make an impact in 3 highly critical areas:

Product Messaging & Positioning:

• Create comprehensive messaging frameworks that articulate the product’s features, benefits, and differentiation points. This includes identifying key messaging pillars and mapping them to various customer personas and use cases.
• Lead messaging and positioning efforts for new product launches or feature releases.
• Develop launch plans that outline messaging strategies, communication channels, and rollout timelines to generate excitement and drive adoption.
• Work closely with product development teams to understand the product roadmap, features, and functionalities.
• Translate technical specifications into customer-centric messaging that resonates with the target audience.
• Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment on product positioning and messaging.
• Conduct market research and competitive analysis to identify market trends, customer needs, and product differentiators.

Go-to-Market Strategy:

• Lead the development and execution of go-to-market strategies for new product launches and feature releases.
• Define target segments, value propositions and distribution channels to drive product adoption and revenue growth.
• Partner with sales and partner teams to drive awareness, generate leads, and enable sales effectiveness.
• Gather feedback from customers, sales teams, and other stakeholders to continuously iterate on the GTM strategy and improve future launches. Incorporate learnings to refine messaging, positioning, and go-to-market approaches.

Product Education & Sales Enablement:

• Create comprehensive sales enablement resources such as sales decks, battle cards, product guides, FAQs, and objection handling documents.
• These materials should provide sales teams with the necessary information to effectively communicate the value proposition and features of the product.
• Develop sales playbooks that outline messaging frameworks and objection handling for selling.
• These playbooks should serve as a reference guide for sales reps during customer interactions.
• Partner to create product-related content and assets such as solution sheets, demo videos, and case studies to support marketing and sales efforts.
• Co-conduct product training sessions with the product owners to ensure a deep understanding of our products and their value proposition.

Preferred qualifications and experiences (not all required):

• Master’s degree in business administration with 6+ years of experience or 10+ years of hands-on experience in product marketing or related roles.
• Proven track record of developing and executing successful product marketing strategies in an e-commerce, or marketplace environment.
• Strong understanding of market dynamics, customer insights, and competitive landscape.
• Excellent communication and storytelling skills, with the ability to distill complex concepts into clear and compelling messaging.
• Experience working cross-functionally with product management, sales, and other teams to drive product success.
• Proficiency in market research, data analysis, and customer segmentation techniques.
• Familiarity with marketing automation platforms (HubSpot a plus), CRM systems, and other marketing technology tools. Willingness to travel for events, customer meetings, and team collaboration, as needed.

Minimum Qualifications:

• 6+ years of experience in Marketing, Business Administration, or related field

—

Email