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Role: Salesforce Marketing Cloud Business Analyst

Location: Houston, TX (4X onsite)

Duration: 6+ months

W2 or C2C

Must Have Skill (Top 5):

1. Salesforce Marketing Cloud Expertise – 4+ years of experience with SFMC, including knowledge of its suite and integrations with Salesforce Core Clouds.

2. Business Analysis & Requirements Gathering – Strong ability to work with multiple stakeholders, document user requirements, process flows, and functional specifications. Experience working in Agile methodologies – JIRA, Confluence, Release model, Change Management, etc..

3. Technical Documentation & Testing Coordination – Experience in documenting technical specifications, designing solutions, and collaborating with QA for test plans and user acceptance testing.

4. Communication & Stakeholder Management – Proven ability to act as a liaison between business and technical teams, ensuring alignment on project goals.

5. Technical Knowledge – Basic coding skills in AMPscript, HTML, CSS, and JavaScript.

JOB DESCRIPTION

Acts as a liaison between technical staff and business owners.

Contributes advanced knowledge in formulating systems scope and objectives relative to the organizations business plan and user requirements, process flow definitions and functional specifications.

Documents requirements and formulates test plans with QA and other partner groups prior to requesting business user testing.

Coordinates with users to determine and document business and user requirements, process flow definitions, and functional specifications.

Responsible for document repositories, maintenance and updates of project documentation library.

Leads project team with gaining business user acceptance.

Reviews progress and evaluates results for accuracy and efficiency.

 Around 4+ years’ experience working on Salesforce Marketing Cloud as a Consultant or BA

 Knowledge of the overall SFMC suite and able to guide customers to the right solution

 Understanding of Salesforce Core Clouds and how they can be integrated with SFMC

 Worked closely with stakeholders & decision makers to gather requirements and work with end users

 Able to document technical specifications and design technical solutions from requirements

 Knowledge of AMP script, HTML, CSS and JavaScript

 Salesforce Marketing Cloud Certificates: Email Specialist; Marketing Cloud Intelligence (Optional)