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Hello

Greetings from iTech US,

Please go through the below requirement and let me know your interest.

Role : Adobe RTCDP (Real-Time Customer Data Platform)

Location:: Tampa, FL  :: Remote::

Duration:: Contract Role

JD:

Certifications) Preferred:

One or more of the following certifications or accreditations: Adobe Experience Platform Sales

Accreditation / Adobe Real-Time Customer Data Platform Sales Accreditation / Adobe Customer Journey Analytics Sales Accreditation

Preferred Knowledge/Skills:

Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs:

• Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products;

• Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making;

• Showcasing proven track record of managing successful CDP implementation/ management and delivering capabilities that drive business growth;

• Demonstrating work experience in data architecture and data modeling; preferably with experience working in CDP, CRM, paid media, social, and offline data;

• Ensuring an enhanced understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes;

• Setting strategic direction and driving execution through collaboration with a cross-functional team;

• Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.);

• Having extensive hands on expertise in implementing/administering Adobe Experience Cloud Products and marketing automation platforms and technologies;

• Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.;

• Working with audience-based digital marketing strategy either at an agency or brand;

• Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget;

• Translating business requirements and objectives into segmentation strategies and audience building logic;

• Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap;

• Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break / fix and other enhancements / maintenance);

• Driving how customer and prospect information is unified across sales, marketing and service channels;

• Collaborating with Insights team to refine and optimize measurement process;

• Implementing and refining Adobe Products and marketing automation system;

Thanks,

Sridar Guvvala

iTech US, Inc.