Role – Marketo Business Analyst
Location – Remote
Key responsibilities include:
o Supporting technical aspects of MarTech platforms that enable data management throughout the prospect lifecycle
o Providing support for data anomaly inquiries and remediation requests to ensure data hygiene and completeness across the MarTech stack
o Configuring and maintaining templated programs in-platform to support contact engagements and lead management
o Developing and maintaining detailed technical documentation, including use cases and workflows, user stories, data-flow diagrams, etc.
o Lead efficient meetings to explain relevant technical details to non-technical audiences, and balance collaboration with getting-things-done
Required qualifications:
o Working knowledge of marketing automation tools including Marketo, Salesforce, and Adobe Workfront for data and process automation
o Experience using and/or supporting event automation platforms for registration, content, and onsite management
o Ability to work independently and make informed decisions in a fast-paced environment
o Ability to manage multiple projects across time zones, workstreams, and disciplines
o 2-3 years of work experience and BA/BS in related field
Preferred qualifications:
o Experience with iPaaS platforms like Workato, Syncari, etc. in supporting data integrations
Regards,
Raza