Role: Salesforce Marketing Cloud Business Analyst
Location: Houston, TX (4X onsite)
Duration: 6+ months
NEED LOCALS
Visa : NO H1B, GC, CPT
Must Have Skill (Top 5):
1. Salesforce Marketing Cloud Expertise – 4+ years of experience with SFMC, including knowledge of its suite and integrations with Salesforce Core Clouds.
2. Business Analysis & Requirements Gathering – Strong ability to work with multiple stakeholders, document user requirements, process flows, and functional specifications. Experience working in Agile methodologies – JIRA, Confluence, Release model, Change Management, etc..
3. Technical Documentation & Testing Coordination – Experience in documenting technical specifications, designing solutions, and collaborating with QA for test plans and user acceptance testing.
4. Communication & Stakeholder Management – Proven ability to act as a liaison between business and technical teams, ensuring alignment on project goals.
5. Technical Knowledge – Basic coding skills in AMPscript, HTML, CSS, and JavaScript.
Nice to Have Skill (Top 3 super plus!):
1. Experience with Multi-Channel Marketing Automation
2. Data Analysis & Reporting
3. Certifications
List of programs, software, tools, or systems this resource will use:
Salesforce, JIRA, Teams, MS Office, Confluence, LucidChart
(Must be 4+ years of proficiency in all of these listed above)
What level of resource are you looking for? Mid-Level; 4+ years of experience
JOB DESCRIPTION
Acts as a liaison between technical staff and business owners.
Contributes advanced knowledge in formulating systems scope and objectives relative to the organizations business plan and user requirements, process flow definitions and functional specifications.
Documents requirements and formulates test plans with QA and other partner groups prior to requesting business user testing.
Coordinates with users to determine and document business and user requirements, process flow definitions, and functional specifications.
Responsible for document repositories, maintenance and updates of project documentation library.
Leads project team with gaining business user acceptance.
Reviews progress and evaluates results for accuracy and efficiency.
Around 4+ years’ experience working on Salesforce Marketing Cloud as a Consultant or BA
Knowledge of the overall SFMC suite and able to guide customers to the right solution
Understanding of Salesforce Core Clouds and how they can be integrated with SFMC
Worked closely with stakeholders & decision makers to gather requirements and work with end users
Able to document technical specifications and design technical solutions from requirements
Knowledge of AMP script, HTML, CSS and JavaScript